Professional Qualification Workshops: Introduction to Marketing within Academic Libraries [Event Ref. No. TG1/PQW4]
Twitter – #cpd25PQW4
This series is devised primarily to support candidates for professional qualifications. However, many of the events in the programme are highly relevant to all levels of library staff – who may or may not be seeking Certification or Chartership, but who wish to further their professional skills and development.
Marketing your Library Services is an increasingly important aspect of library work. At some point in your career, you will be asked to be involved in marketing part of your service, be it a new service development or just raising the profile of an underused service. The aim of this workshop is to give participants an insight into key aspects of marketing within academic libraries and provide some examples of marketing and promotions in practice.
Jacqui Gaul – Head of Cass Library Services, City University London
Samantha Halford – Subject Librarian, Cass Business School Undergraduates, City University London
The Anna and Ludwig Spiro Room, The Wiener Library for the Study of the Holocaust and Genocide, 29 Russell Square, London, WC1B 5DP
Individual workshop – £40 for members and £60 for other institutions.
Please note that there are limited places available for this event.
Cancellations less than one week before the event will be charged a 50% cancellation fee. In the event of a ‘no-show’ on the day, the full fee will be charged.
To book a place please use our online booking form or email the administrator via firstname.lastname@example.org