Introduction To Marketing Within Academic Libraries (Professional Qualifications Series) [Event Ref. No. TG1/QSNOV]
Please note that this event is also advertised in the ‘Professional Qualifications Support Workshops’ section of our events calendar.
cpd25’s programme of ten two-hour workshops is devised primarily to support CILIP Chartership and ACLIP candidates. However, many of the events in the programme are highly relevant to staff working as Library Assistants, Senior Library Assistants and so on. The events are aimed, therefore, at all levels of library staff – who may or may not be seeking Certification or Chartership, but who wish to further their professional skills and development.
Places are available on either the whole series (£160 for cpd25 members, £240 for external organisations) or for individual workshops (£30 for cpd25 members, £50 otherwise).
The event reference number for booking a place on the whole series is TG1/QSALL. Please refer to each workshop’s individual description for their individual event reference numbers.
Marketing your Library Services is becoming an increasingly important aspect of library work. At some point in your career you will asked to be involved in marketing part of your service, be it a new service development or just raising the profile of an underused service. The aim of this Introduction to Marketing workshop is to give participants an insight into key aspects of marketing within academic libraries. The workshop will be facilitated by Angus Brown from Imperial College and Michelle Blake from the London School of Economics who will provide a brief overview of marketing theory along with a case study from Imperial College that the group will be able to discuss. The session will be interactive with participants working in small groups on specific marketing plans.
Venue: Room LG39, Maughan Library, Kings College London; http://www.kcl.ac.uk/library/libraries/maughan.aspx
Please note that there are limited places available for this event.
Cancellations less than one week before the event will be charged a 50% cancellation fee. In the event of a ‘no-show’ on the day, the full fee will be charged.
To book please use our online booking form or email the administrator via firstname.lastname@example.org