ASPECTS 9: Marketing Library Services [TG1/ASPECTS9_Marketing]

This workshop is part of the cpd25 Aspects programme, aimed at library staff looking to acquire additional skills and knowledge or staff working towards Chartership.

Social Media and Marketing have become an essential tool in Academic Libraries, and often Library Staff will have responsibility for them. This introductory workshop will explore the value of using Social Media and Marketing to encourage engagement and interaction with students and staff.

The facilitators had alternative career paths before joining their university library marketing group. They will share their experience of using social media and organising marketing campaigns as a way of advertising services and also as a staff development opportunity.

Participants will have a chance to engage in a range of practical activities, designed to build their skills and confidence and prepare them to apply what they learn to their own workplace.

Everyone who works in a library can learn how to do it: you don’t need a big budget nor loads of time. It’s just a case of acknowledging some simple rules, and being creative and organised!

We hope this event will be of interest to anyone interested in Library Marketing with or without any experience.

Speakers:

Claire Packham – City, University of London
Claire  is the Head of Library Academic Services at City, University of London, and previously held a number of roles within Reference Services at The British Library. She has a particular interest in information literacy, and is Chair of the LILAC Conference. Within Library Services at City, Claire leads on academic liaison and subject/research support, information literacy, marketing and social media.

Monika Koziel – City, University of London
Monika works as an Information Assistant at the Law Library and Evening and Weekend Supervisor in the Northampton Square Library at City, University of London. She has also worked as a library volunteer at public libraries and at the British Museum Library. She consistently believes in taking challenges and exploring new ingenious concepts to improve library engagement with students and staff. She created games as an innovative way of promoting library services during staff inductions and gave advice to other universities and departments on how they can create they own games. She joined the library Social Media and Marketing group over a year ago and helped to organise different events and campaigns to promote library services.

Martina Xenia Baldi – City, University of London
Martina started her career working in the public library of her hometown in Tuscany, before studying at University College Dublin for her Library and Information Science degree. She moved to London after being offered a traineeship in the European Medicine Agency Library. Since 2015, Martina has worked as an Information Assistant in the Law Library at City, University of London.

Cost
£50.00 members
£75.00 non member institutions

This session takes place alongside ASPECTS 10: Building a Community of Librarians
If an individual is booked onto both sessions a 10% discount will be applied.

Cancellations less than one week before the event will be charged a 50% cancellation fee. In the event of a ‘no-show’ on the day, the full fee will be charged.

To book a place please use our online booking form. Please remember to include your PO number as bookings cannot be confirmed without this.