Marketing & Communications Working Group Minutes

Minutes for the meeting held on 25 June 2008 at the London School of Economics. 

Present:  Angus Brown (Imperial College), Genein Cox-DeSousa (LSE), Matthew Lawson (KCL), Annette Linton (Canterbury Christ Church), Frances Norton (Wellcome Library & Chair), Dave Puplett (LSE), Barbara Spina (SOAS), Catherine Walsh (UEL & Secretary),

Apologies:  Lisa Jolliffe (British Library for Development Studies), Marysia Henty (LSE)

  
1.  Minutes and Actions
    The minutes were agreed as an accurate record of the meeting.

2.  Update from Steering Group and June Annual General Meeting
GC-D reported on the recent SG meetings.

i.  Adam Edwards was elected Secretary of the M25 Consortium, Caroline Lloyd was elected Treasurer and Frances Norton’s membership of SG was extended for a further 2 years.

ii.  The Consortium is seeking charitable status – papers have now been submitted. The SG hopes that this will be confirmed for the next financial year.

iii.  No further progress on the Horniman Museum’s application to join the Consortium.

iv.  It has been proposed that the Members’ Meeting in June should in future be open to more members of staff from M25 libraries.

v.  The Task and Finish Group has invited Directors to two events – one on leadership & management and a second on shared learning services.

3.  M25 Prize/CPD Prize
i.  AL had done some further research into prizes and discovered that there are generally 4 types of awards for library services: grants, recognition, conference awards, achievement in the profession.

ii.  There was a discussion around the nature of any potential prize for marketing and communications and it was decided that the prize would be awarded by the MCWG but need not necessarily reflect its remit.

iii.  It was agreed that a proposal for a nominated award (for an individual or for a team nominated by their Director of service) should go to SG. The award would be for innovative practice. It was also agreed that we should investigate the potential for sponsorship.
Action: AL to draft outline.

4.  Visual Identity
i.  DP demonstrated the new Website area which allows users to download copies of the primary logos for M25 and CPD25.

ii.  Visual identity guidelines – it was agreed that we would return to this at a later meeting.

iii.  Image archive: there was a discussion about rights to photographs taken by Ocean for use in previous annual reports. It was agreed that we should seek to build our own bank of photos using images submitted by member libraries.

Action: ML to look into the feasibility of creating an image bank which would be available to all Consortium members and draft terms and conditions for use.

5.  Press and specialist journals
FN and MH had updated the list and this was circulated. MH will deal with this in the future.
Action: All to email MH & FN with any additional contacts within the next 10 days (by 4th July)

6.  E Newsletter
The next issue is due in Summer 2008 and will be a special anniversary edition.
Articles to be included:
- The upcoming Evening Reception and Networking Event on 15th September at Imperial
- June AGM
- Exchange and Director's Room Initiatives
- Link to logos online
- Winner of CPD25 prize

It was agreed that more M25 staff should be encouraged to sign up for the newsletter, for example at CPD25 events, also members of the cpd25 Staff Development mailing list.

7.  Annual Review update
i.  It was agreed that we should have a revised deadline for copy of 3rd week of July. This will allow Chairs to include events from the summer in their reports.

ii.  FN will contact M. Wade and N. Bevan regarding their contributions.

iii.  CW will contact C. Lloyd regarding the Treasurer’s report.

iv.  It was agreed that we cannot now reduce the cost of the report as we have already commissioned Ocean to produce it, based on the same cost as last year.

v.  Next year we will seek to commission a University marketing department to produce it at a lower cost.
Action: GC-D and CW to contact LSE and UEL marketing departments respectively for guideline costs.

vi.  CW/BS will edit copy in late July/early August and this should enable us to produce the report to deadline.

Date and time of next meeting:

KCL (London Bridge) 13th October 2008 at 10.30am

Cathy Walsh
Secretary, Marketing and Communications Working Group