Marketing & Communications Working Group Minutes

Minutes for the meeting held on 21 November 2007 at the Wellcome Library. 

Present: Genein Cox-DeSousa (LSE), Lisa Jolliffe (British Library for Development Studies), Frances Norton (Wellcome Library & Chair), Barbara Spina (SOAS)

Apologies: Apologies were received from Catherine Walsh (University of East London & Secretary)

1.   Apologies. Welcome.  Minutes and actions.
Minutes from previous meeting available at: 
http://www.m25lib.ac.uk/20_september_2007.html

Increasing the group membership was discussed. One person had declined, two more had come forward. FN will approach them.  Action: FN

2.   Annual Review - Next steps   (Paper)     

Received update on the review, delivery and distribution. Noted aspects which should be incorporated into the 2007/08 Review, specifically,
a) images should be attributed
b) current brand properties should be continued
c) Institutions should submit their preferred institutional name

Action: BS and CW will take forward the production of the Review for next year.            
Action: CW to update Production notes and table at the next meeting    Next Agenda Item 

3. Marketing and Communications Group Workplan.  

The workplan (in the new template) was discussed and revised. An amended version will be forwarded to the M25 Steering group meeting and tabled at the next M&C group meeting for further updates.      Action: FN

The need to assign responsibilities to each task was discussed – and the deficiencies of the website were discussed briefly – in terms of updates.

Key areas for the group to take responsibility for were felt to be:

• Web
• Maintenance of Visual identity
• E-newsletter, Press, media, journals
• Contacts database
• Promotional materials
• Publications, including Annual review and flyers  Next Agenda Item 
  
  These should be assigned to the workplan activities at the next meeting.
  

4  M25 Prize Options
The ideas in the pre-circulated paper were refined. The Prize to be around submission of a set of 3-5 images telling the story of a particular M25 institution.

• Images submitted to Flickr.
• Prize to be awarded by consortium members’ vote.
• Prize to be in order of £1,000, in vouchers of choice.
• First, Second and Third prizes available.
• Entry by individual or team.
• Entries to be vetted by Director of the Library.
• Multiple entries permissible.
• Winning 3 Libraries to receive a trophy.

Action: FN to submit proposal to SG    

If approved, someone in the group will need to take responsibility for the work  Next Agenda Item 

5  Marketing materials (including Christmas Card)

Printed samples were tabled by GC at meeting. We agreed various branded items to be available for the members meeting in January. GC to take forward.  
Designs for the Christmas card were reviewed and a new proposal agreed. FN to take forward with designer, get mock up asap and forward to group and to SG Chair for approval.        Action: FN   

6  M25 Anniversary-initial thoughts.
Discussion on promotional support for the event settled on the following:

• Printed Invitation
• Goody bags with prestige gift, possibly branded paperweight
• Development of story for Library press, and use of photographers on the night
• Proposal for a photographic display of the history and archive of the M25
• Development of the Anniversary Prize, (see below) 
• Display of prize winning images

M25 SG to discuss and lead on this.

7  AOB
Date and time of next meeting:

Wednesday 20 February:
10:30
Wellcome Trust Headquarters, 215 Euston Road.

Further dates:

23 April 10.30
SOAS

25 June 15.00
LSE