Marketing & Communications Working Group Minutes

Apologies: Lisa Jolliffe (British Library for Development Studies)

1. Welcome to new members. Minutes and Actions
Frances welcomed all new members of the group.

The minutes were agreed as an accurate record of the meeting.

Action 4: FN had submitted the prize proposal to SG but it was not felt to be appropriate, and the Group have been asked to re-market the existing CPD25 prize.

Annette agreed to talk to CPD25 about the the current prize and return with some background for further discussion on a marketing strategy.
Action: AL
Next agenda

Action 5: CG agreed to order pens bearing both the CPD25 and M25 logos. GC will check whether CPD25 have a supply currently and see whether these pens can be distributed at other M25 events.              Action: GC

Visual identity is to be an item on the next agenda and AL agreed to look into current brand guidelines          Action: AL
                        Next agenda

2. Annual Review. Next steps and production notes from 2007
CW and BS reported on last year’s process. It was agreed that we should use Ocean to produce the review for 2007/08 but with a brief for a different design, incorporating the 15th anniversary of the M25 Consortium as its theme.

There was some discussion about the need for an image archive using photographs taken for the annual review. This will need to be included in discussions with Ocean, and longer-term, the publishing of images on the website will be reviewed.
Action: DP

The production schedule was noted and it was agreed that BS, CW and ML will form the sub group to work on the Review. Photographs of the SG to be taken at the meeting scheduled for May. Brief to be produced for designer SG photograph session to be arranged.
Action: BS, CW and ML
Next agenda

3. M25 Anniversary – forward plans
CW, GC and MH had attended a planning meeting with Maureen Wade and reported on actions agreed. CG had been asked to make suggestions for a souvenir gift, and it was agreed that a good quality metal key ring bearing the M25 logo and the words ‘15th Anniversary’ would be a suitable gift. A House of Commons bookmark will also be included in the souvenir packs.
Action:GC, MH

MH and GC are working on a timeline to be printed for inclusion in packs. MH asked for any further information on the history of M25 Consortium and suggested that John Gilby’s input would be valuable.

CG had also been asked about a press list and it was agreed that this could be reviewed ready for the press release after the event has taken place. A press release will be drafted by MH and an updated press and journal contacts will be used. FN agreed to forward the latest version.
Action: MH
Agreed that at a future meeting it would be useful to review all marketing materials to review overall impact and key messages.
Agenda: June meeting

4. Steering Group Update
FN reported on the last SG meeting.
• SG had discussed a potential database of research collections in the M25 Consortium.
• An application for membership had been received from the Horniman Museum. A visit will take place before a decision can be made.
• CG are asked to review the new members information pack (agenda item for the next meeting).
• The June Consortium meeting will be at Kingston University.
• The 15th Anniversary celebration had been discussed.
• The new Task and Finish Group on member services had been launched.
• Walk in access pilot – update
• AIM25 is seeking development funding.
• CPD25 Report was noted.
• CMG were asked to re market the CPD25 prize.
• There will be a planning day for SG in March.

5. Marketing and Communications Group Workplan 07-09
There was a discussion about the workplan and allocation of projects, and it was agreed that group members would each take responsibility for a key area.
Agreed main areas, actions and individual responsibilities. Will review at next meeting.
Action: FN
Next agenda

Catherine Walsh
Group Secretary

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